Email Marketing for Electrical, Fire & Security Companies

Promote your services with emails that people will read and respond to.

Effective Email Marketing

Managed Campaigns

A single email rarely works so we set up campaigns that send regular emails to build interest over time.

Bespoke Landing Pages

Email responders reach landing pages that are focused on converting the visitors interest into an enquiry.

Responsive Email Templates

The majority of emails are read on mobile devices so we create templates that respond to the screen size.

Chris London, Managing Director

Do you own an Electrical, Fire or Security Company and want to increase your leads, sales and revenue?

We can help scale your business to the next level with the confidence that your marketing will support sales. We set up reliable lead generation systems that will give you a steady stream of new enquiries every week.

Email Marketing that gets Results

A/B Testing

We will set up multiple versions of a message to find out which has the greatest conversion and focus on that option.

Content Writing

Our copy writers produce email messages that appeal to your audience and result in high conversion rates.

Spam Testing

We know the best ways of sending emails that aren't blocked by spam filters to ensure high delivery rates.

Result Tracking

Like everything we do for our clients we measure the results of our email campaigns so we can report results accurately.

Email Marketing for Electrical, Fire & Security Companies

We run a variety of email campaigns for our clients depending on what their objectives are. Common campaigns include:

  • Database reactivation – past customers who haven’t used you in recent months
  • Lost customers – those you missed out on due to price or some other reason
  • Reviews – after completing a job a thank you email that also requests a review if they were happy with your service
  • Referrals – asking existing customers if they have any friends or family that could benefit from your services
  • Appointment confirmation – reducing no shows by confirming an appointment booking and sending a reminder the day before
  • Quote follow up – email message sent after every quote is given asking if there are any questions or more information needed

Reaching an inbox

One of the biggest challenges with email marketing is reaching someone’s inbox and not being marked as spam. A big part of this is down to the way the email domain is set up and the software used for sending messages. We set up important domain records such as SPF, DKIM and DMARC correctly to give the highest chance of emails being delivered.

Email sequences

Email marketing works best when it is part of a sequence of messages on the basis that a single email is easily missed or overlooked. By sending and email campaign over a period of days or weeks there is a far greater chance of it being seen and acted on.

We write the copy for the emails and set up the campaign so it is completely automated and will send messages on prearranged days and times that give the highest response rate.

Tailored campaigns

All of the email campaigns we run are tailored to the target audience to ensure the message is relevant and of interest. We write with the reader in mind while also ensuring the email has a high chance of being opened and read.

Campaigns can be tailored to the audience with different types of message written for commercial customers to domestic ones.

Increase your Enquiries

We are experts in marketing for electrical, fire and security companies and can offer a variety of marketing services to help you get more enquiries and grow your business.

Marketing Services for Electrical, Fire & Security Companies

Website Design

As important as how a website looks is how it works. If it isn't converting visitors into enquiries it may be time for an update.

Online Advertising

A combination of Google pay-per-click and Facebook advertising will generate immediate enquiries and can be turned up or down depending on how busy you are.

Email marketing

Effective marketing lets you build up a database of prospects to send targeted emails to, keeping your company in their mind when they need your services.

Social Media Management

Social Media marketing is an excellent way to grow your business. We put together campaigns that will make the most of the social opportunity.

Search Engine Optimisation

Ranking well in Google for local searches for popular keywords like "security company near me" and "emergency electrician" will guarantee quality enquiries every week.

Marketing Funnels

Using downloadable guides and informative videos we create lead funnels that generate a steady flow of new leads for you every week.