The Electrical Marketers Blog
How security companies can improve web conversion rates
Success in the security industry goes beyond offering top-notch products and services. These are good, but to increase enquiries in todays competitive market you need to solidify your online presence by creating a sleek website.
How to write a good SEO meta description for electrical and security companies
Make sure your customers instantly know what services you offer with a well written meta description. A meta description is a short snippet of text that appears to users on search engines to summarise what a website page’s content is about. The meta description will also appear when pages and posts are shared across other websites and social media platforms.
The common problems electrical contractors face with social media marketing
Traditional advertising methods are fast being overtaken with online methods. Social media marketing is fast becoming one of the most effective tools to reach your target audience fast and effectively.
Which social media channels are best for Electrical Contractors?
Social media has changed dramatically since its inception, it is now a powerful tool that every business should be taking advantage of.
Website writing tips for better electrical SEO terms
When it comes to copywriting, using the same text, voice, tone and length doesn’t work across every marketing channel or online platform. In this blog we talk about the need to communicate better with your customers across all the different marketing channels that are available to you.
The Growth of Mobile Usage
The 2020 Ofcom UK benchmark found that, in the UK, over four-fifths of time spent online is now spent on mobile devices. This makes it increasingly likely that your customer base will access your electrical website via their phone rather than a desktop. If your website is not responsive you could be losing customers.