The 2020 Ofcom UK benchmark found that, in the UK, over four-fifths of time spent online is now spent on mobile devices. This makes it increasingly likely that your customer base will access your electrical website via their phone rather than a desktop. If your website is not responsive you could be losing customers.
In 2020, 84% of UK adults own a smartphone. On average, Brits spend 2 hours and 34 minutes online on their smartphones every day. Everything is going mobile. From mobile websites to mobile payments, the modern phone has completely changed how we interact.
Most Popular Mobile Activities
Smartphone use is still overwhelmingly popular for certain activities, predominantly social media, messaging and catching up with news and gossip. However, people are increasingly using their phones for more activities including browsing websites, so have your electrical website fully responsive for all types of screen sizes is essential.
The Ericson Mobility Report 2020 found video currently accounts for 63% of mobile traffic. The main driver for this behaviour is the rapid diffusion of a wide range of video content such as embedded video in web browsing, social media, plus increased video streaming and sharing services.
The Role of Desktop
The majority of consumers do also have still have a desktop computer which they tend to use for more detailed reviews and purchasing.
Whilst a mobile phone may be used for a quick browse of a website, a desktop tends to be used in parallel for more in-depth reading and research.
Adaptive Web Design is Key
With so many site visits still on desktop, and with the rapid growth of mobile, it’s important when designing a website that you use a responsive web design so that the desktop experience isn’t degraded.
An adaptive web design means the layout and content are tailored for desktop, tablet and smartphone screen dimensions.
Mobile Friendly Content
Given the rise in mobile use, it is also worth considering creating content that is easily consumed via a smartphone or tablet. For example using social media marketing channels is a good idea as this is mainly consumed via mobile. Video content is another good option as again it is easily found on social media channels. When looking at something like email marketing for your electrical business make sure that any email you create can be viewed easily on mobile and tablet to avoid any bounce from the email.
Contact us today
If you would like to talk to us about how we can help make your existing website mobile friendly or completely redesign your website to work across multiple platforms then please get in touch today.