There are two common models for website layout: the full-width layout and the fixed box layout. This article explores the advantages and disadvantages of each. Both can be employed to create an effective website layout, provided that usability is considered.
Creating a website that generates sales leads can be a great way to get potential customers interested in your Electrical and Security business.
For most companies a website needs to generate leads and enquiries. Here are a few things to bear in mind when building a lead-generating site.
Search engines send out automated programs called “spiders” that crawl your site and search for what type of content it contains.
Getting your blog posts ranking in search engines is the key to driving traffic to your website.
There are two prevalent models of laying out a website, the full width layout and the fixed box layout. This article discusses the pros and cons of each type of layout. Either one can be used to make a successful website layout, as long as you keep usability in mind.
Search engine optimisation (SEO) is extremely important when it comes to ensuring that your website achieves a high Search Engine Results Page (SERP) ranking. Websites that rank more highly on search engines tend to achieve a significantly higher volume of clicks than lower-ranked results.
The 2020 Ofcom UK benchmark found that, in the UK, over four-fifths of time spent online is now spent on mobile devices. This makes it increasingly likely that your customer base will access your electrical website via their phone rather than a desktop. If your website is not responsive you could be losing customers.
When it comes to copywriting, using the same text, voice, tone and length doesn’t work across every marketing channel or online platform. In this blog we talk about the need to communicate better with your customers across all the different marketing channels that are available to you.
