Content Marketing Mistakes That Could Cost You Customers

Content marketing is one of the best ways to attract potential customers to your electrical or security business. Quality content, when created correctly, can and will drive a lot of organic traffic to your website.

Here are some common mistakes that people make when creating content for their website or blog post so make sure you avoid them if you want a website that delivers results for you.

Mistake #1 – Not Having a Strategy

Don’t just write content that doesn’t fit your overall marketing plan or sales strategy and long term goals. Instead you need to know what topics you’re going to cover and why they are relevant to your business. You can focus on your keywords when writing your content, but make sure it is within the context of a wider topic so that it is relevant to your customer base.

Mistake #2 – Not Knowing Your Audience

One of the most difficult parts of business is defining your audience and knowing exactly who they are. This takes a lot of trial and error to find out who is willing to use your services.
Try and be as specific as possible and focus on your ideal customers instead of a broad customer base. If you have a niche then great, focus on that niche and develop your content to appeal to them.

Mistake #3 – Publishing Too Often

There’s no right or wrong answer to when content creation and publishing frequency. To really stand out, deliver quality content that resonates with your readers and do it on a schedule that works for you whether that’s once a week, biweekly, or even monthly. The key is always about quality, not quantity.

Mistake #4 – Using Cheap Content Creators

We don’t expect you to have the time to create content yourself and you may find that you don’t have anyone internally with the necessary skills to do so. If this is the case don’t make the mistake of hiring a cheap content creator online – you will get cheap content back that you may end up spending time having to edit.

As a business owner, If you don’t want to hire someone “in-house” to be in charge of your content marketing, your best alternative is to hire a content creator that is just starting their career or wants to break into the industry.

Once you’ve hired for this role, make sure you set them up with systems, spreadsheets, and checklists that outlines exactly what you’re looking for so that there are no surprises.

Mistake #5 – Not Having Patience

To see the gains in content marketing, you have to be willing to pursue it over the long term. If you think creating quality content for three to four months is going to give you great results you may be disappointed. Like SEO, content marketing is a long term strategy to build traffic to your website over the long term. Focus on consistency, quality, and an efficient schedule that helps you earn this compounding effect.

Contact us Today

If you would like help creating your own content strategy plan, and also writing content, then please get in touch with us today. We are experts in writing content for electrical and security companies and can help your business build awareness in your marketplace.

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