We all know that content marketing is the name of the game for businesses large and small. But how does a small business create enough good content to reach their marketing goals? In this article we break down some simple content ideas that you can use (and reuse) to grow your business.
Let’s start with content that comes from a section you might already have on your website: Frequently Asked Questions. If you have FAQs with short answers there’s a good chance you would flesh those answers out and make them longer and more detailed. Take some time to review your FAQ list and pick out a few key ones to expand on – at the same time why not write a blog post to share more information with your customers.
Behind the Scenes
Whether you make products or provide a service, a great piece of content is looking at how that product is made or service carried out. Create a slideshow, or video or photos to share on your website or social media – it’s a great way to engage with your audience.
Not every piece of content you post needs to be original. A big part of social media marketing is content curation, where you find content that’s relevant to your audience and share it with them. The key here is not to simply share the content as is. Instead, you should find a way to add some authority or a unique twist to it.
Happy customers are your best ambassadors and you should be featuring them in your content. While reviews are important, testimonials offer a more in-depth, story-oriented way to share the benefits of your products or services with your target audience.
Podcasts are becoming increasingly popular because they are relatively easy and inexpensive to produce, and for some businesses, they feel less intimidating than video. From a marketing standpoint, the best thing about podcasts is that they feel personal and engaging. They offer a way for you to connect directly with your audience and share insights they can’t get anywhere else.
It’s always a good idea to create some seasonal content because it has a long shelf life and will likely be as relevant two years from now as it is today. Seasonal content can be highly useful to your customers and entertaining at the same time.
Finally, don’t assume that older content you’ve created in the past is no good to you now. Instead, take a look at some of your old blog posts, videos and graphics and see if there is an opportunity to update or improve them.
You can then simply add some fresh content to an old blog and repost it. In addition if you have a long blog post you could break it down into a few new posts instantly creating some new fresh content for your website and social media.
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If you would like some help working on new content for your website or writing content for a blog or social media channel get in touch with us today.