Marketing your electrical business can seem like a dauting task. Most business owners don’t have a marketing department which means that you’re adding marketing to all your other responsibilities. Here are some marketing hacks to help you focus your attention on things that will bring a sales benefit and save you time.
Pay Attention to Your Data
When was the last time you looked at your website data on Google Analytics? These analytics can provide you with a lot of information on how your website is performing.
For example, the data can show you which page gets the most visits and which gets the least. Which pages people spend the longest reading and which pages people leave straight away.
By taking some time each week or month to review your data you can take action to improve elements of your website to help drive more engagement and leads for your electrical business.
Customer reviews are a crucial part of your business marketing goals as they help customers decide whether to use your electrical company over your competitors.
You should be asking for reviews regularly either via email, via google reviews, on social media or in a text message – you have lots of opportunities to gather reviews.
Another thing you can do is ask your most loyal customers for a testimonial – theses tend to be longer than reviews and are great to add to your website and online marketing campaigns.
Embrace Video Marketing
If you haven’t ventured into video marketing yet, then now is the time to do so. In can really help a electrical business stand out vs the competition as videos tend to get huge engagement on social media and can increase your open rates if sent via an email.
You can post videos on your website or on your social media. Don’t be daunted – videos don’t have to be expensive to produce and Facebook Live videos can be done from your computer or phone. Your customers won’t expect them to be high quality just make sure you have good lighting and sound and minimise any background noise.
Monitor Your Competitors
If it’s been a while since you checked out what your competitors are doing online then you are missing a great opportunity to find gaps in their marketing or borrow their ideas for your own electrical business.
Set aside some time to have a look over your main competitor’s websites and their social media pages and look for things like –
- The main services they are advertising
- Any offers they are promoting
- The keywords they’re targeting
- The places where their marketing or website falls short
- If they have a blog what they are writing about
It’s important to pay attention both to what works and what doesn’t work. You can then capitalise on areas that they are falling short in to drive more leads to your website.
Contact us Today
If you would like some help fine tuning your marketing, then speak to us today to see how we can help you increase engagement and leads for your electrical business.