If you’re looking for the best social media platform to reach your customers, then you should consider Facebook. With over 48 million people in the UK accessing the platform every month its the UK’s most popular social channel.
All kinds of different types of businesses use Facebook advertising to drive more sales and enquiries, and security and electrical companies could also see a benefit in Facebook advertising. As well as boosting posts and creating adverts, there are many ways that you can utilise Facebook’s large user base to advertise your services and products as an electrical and security company.
As well as boosting posts and creating adverts, there are many ways that you can utilise Facebook’s large user base to advertise your services and products as an electrical and security company. We have more information on social media marketing here.
Let’s take a look at some of the ways you can maximise the success of your social media efforts:
1. Update regularly
If you don’t regularly post new content then nobody will come back to see what’s going on. Once they’ve finished reading your last update, they probably won’t come back until next time as there isn’t anything compelling them to do so. That means you’ll lose out on precious opportunities to drive more sales and enquiries through your business. You should try to post at least once a week.
2. Make it easy for people to contact you
If someone needs some electrical work doing or a security installation but they can’t get in touch with you easily, chances are they will just use another service or buy from a different company next time. This is an easy mistake to make so the best way of avoiding it is by making sure that all your important contact details are clearly displayed somewhere on all your social media channels and are visible at all times. If someone comments on one of your posts asking about something electrical, be sure to reply right away. By answering any questions that come up, you can capture the attention of future clients who ask such questions as well.
3. Promote your page to drive more interest
Just like people promote their businesses through advertising on Google and other search engines, you can also use Facebook’s own advertising platform to advertise your Facebook business page and website, which will then be seen by a larger number of potential customers.
4. Run a giveaway on your page
If you regularly post interesting updates, photos and news to your Facebook page, you’ll have a regular audience through whom you can advertise. A great way of increasing your engagement is by running a giveaway on your page to attract more interest from people who are already engaged with the content you publish. You could give away some free electrical stuff or anything else that’s relevant to your business – just make sure the prize is something that will inspire people to share it with their friends.
5. Post at the Right Time
How often and when you post stuff on your page is another thing that can make or break your success with Facebook ads. It goes without saying that if someone logs in to Facebook during their lunch hour they probably aren’t going to scroll through 10 updates from an electrical company looking for quotes. That being said, it’s impossible for anyone to say exactly when people are online because there are so many variables involved, such as when people login and whether they’re using a smartphone or a traditional computer.
6. Use Facebook advertising
Facebook advertising can be highly targeted and as well as targeting users based on the basic demographics or age/gender/location you can be far more sophisticated and we have found the more targeted you are the more successful the campaign.
If you’re looking to do some Facebook advertising yourself, then there are a few best practices to keep in mind:
The key to success is to decide what message/service you want to advertise and to not only define a niche customer demographic for it, but to match the whole customer journey from the creative through to the follow up to that exact message and consumer.
For example – you want to increase your commercial electrical work. Firstly, you will need to narrow down the audience on Facebook via metrics like job title, type of business, size of premises, number of employees, location, etc. You should now have a realistic number of consumers to target. The next step is to make sure that your advert creative is focused on commercial electrical work. You also need to create a bespoke landing page for them to go to when they click on the advert. This landing page then needs to have a clear and immediate call to action, whether that’s an email capture or to schedule a call/appointment. And finally, make sure that you have a follow up process in page to engage with any customers that have clicked on your advert.
Not all adverts will receive the same levels of engagement from your audience so it’s important that you experiment and figure out what works and what doesn’t. You can also analyse which type of advert tends to perform better when deciding how often or in what form your adverts should look. In general, people seem to like:
- photo adverts (real people doing electrical or security installations)
- videos (real if possible)
- polls or surveys with questions that motivate people to comment on them
- customer reviews
In terms of copy for your adverts, add a strong sales message but don’t be too pushy. Try using time limited deals like “20% off all CCTV installations this week only!” to tempt your customers to click on your advert. The aim is to stop the scroll and get them to look at your advert.
Call to action
Add a call-to-action to your adverts as this will give people who visit your page an idea of what you want them to do next, whether that’s watching your latest youtube video or booking an appointment. Facebook allows you to add clickable links into your adverts that appear directly on your page. This makes it really easy to drive people toward whatever you want them to do so don’t be afraid to put it into practice.
Every Facebook page has a tracking pixel that allows you to track conversions on your adverts. What this means is that Facebook can tell when someone has performed an action (such as visiting your website or making a purchase). So make sure you are using the tools that Facebook offers to track the success of your adverts over time.
Contact us Today
These tips should help electrical and security companies get started with Facebook advertising. It may seem daunting at first but taking things step by step is usually the best way to get into something new, so just give it a go!
We are experts in social media for electrical and security companies, and if you are looking to grow sales we can help build your brand using Facebook Advertising. Contact us today for more information or to book a free marketing consultation.